Rabbit Cash launches “Rabbit Cash Sustainability: The Heart of Sustainability…Starting Within You” campaign,
Rabbit Cash launches “Rabbit Cash Sustainability: The Heart of Sustainability…Starting Within You” campaign, advocating for “Welfare loans” to support employees financially, reinforcing the vision of prioritizing employees as the cornerstone of the organization’s sustainable growth
Rabbit Cash Company Limited, a digital loan service provider under Bank of Thailand supervision, reaffirms its commitment to facilitating easy, rapid, and equitable access to financial resources for the Thai people with the launch of “Rabbit Cash Sustainability: The Foundation of Sustainability…Starting Within You” campaign.
Ms. Ratchanee Saensinchai, Chief Executive Officer of Rabbit Cash Co., Ltd., stated: “In today’s world, ESG is regarded as a key issue that every organization needs to focus on, as it is linked to the sustainable development of the organization, encompassing Environment, Social, and Governance aspects. Investors are taking these aspects into consideration when making investments, focusing on responsible business operations across three main areas: environment, society, and governance. Social performance is assessed by how organizations manage relationships, communication, and care for employees, suppliers, customers, and stakeholders.
Rabbit Cash believes that the sustainable growth of the organization is rooted in its employees. However, the factors conducive to the efficient and effective work of employees rely on mutual understanding, support, cooperation, and a conducive working environment. Therefore, we have introduced the Rabbit Cash Welfare Loan Program to encourage organizations to utilize it as a tool for providing financial assistance to employees, aiming to reinvigorate their productivity at work and to prevent the accumulation of informal debt. Besides, there are an additional four pillars of comprehensive care, including:
1. Financial planning knowledge: Organize training sessions for employees on financial planning and income management, including guidelines for addressing financial difficulties. This initiative aims to equip employees with the knowledge and understanding necessary to manage their finances effectively.
2. Providing knowledge on innovative organizational human resource management techniques and facilitating experience-sharing through an HR Community. This initiative aims to foster a supportive environment for understanding and caring for employees with diverse demands.
3. Employee welfare loans provide immediate financial assistance to employees during emergencies, accessible anytime and anywhere, 24/7, with a predetermined credit limit and reasonable interest rates. These loans are available without credit bureau checks and without the need for collateral.
4. Other services aim to enhance employees’ security and safety and their family members. For instance, Rabbit Cash offers insurance coverage to employees who borrow, or implements programs to cover life insurance premiums or health insurance installments at a 0% interest rate, and more.
In the over a year since the product’s launch, more than 250 organizations and over 70,000 employees have accessed this emergency loan.
The welfare loan (Emergency lump sum) for employees is thus a financial tool uniquely tailored to address their financial challenges, distinct from offerings provided by other entrepreneurs, including:
1. The flexible and different conditions
Not checking credit bureaus
There is no required for personal or property collateral for both borrowers and organizations.
The loan amount depends on the individual’s ability to pay the debt and the time frame they have for repayment.
No documentation is required when applying for the loan.
Organizations can set specific conditions that suit their diverse needs.
Be able to repay the loan at any time before the deadline through any bank’s mobile banking platform without incurring fees. Once the debt has been paid in full, customers can immediately apply for a new loan.
2. Convenient steps for money loan
Be able to apply for a loan via Line or the application and receive the money in salary account within 5 minutes.
Be able to make a loan and repay anywhere, anytime, 24/7.
3. No burden of expenses or risks to the organization.
Lastly, Rabbit Cash, a subsidiary of BTS Group Holdings Public Company Limited, always adheres to guidelines in providing services with sustainable solutions to promote and enhance the quality of life for all individuals. It encompasses both environmental and social care, and the company has steadfastly followed this vision by offering welfare loans, providing an alternative tool for organizations to assist employees. This serves as the starting point for the organization’s sustainable growth, Ms. Ratchanee added.
Mr. Surapong Laoha-Unya, Executive Director / Director / Chief Officer of MOVE Business, BTS Group Holdings Public Company Limited, said: “Personnel is a crucial aspect of sustainability in our service-oriented business. Our employees play a vital role in taking care of our customers and providing them with welfare loans can improve their happiness at work, alleviate financial concerns, and prevent informal debt. During challenging times, easy access to financial resources enables employees to maintain focus on their work, resulting in improved performance and efficiency. BTS has been partnering with Rabbit Cash for over a year now, and there has been a significant increase in the number of users utilizing the service. According to feedback from employees, they have noted increased liquidity in their finances.”
Mr. Pakin Pooprasert, Head of Strategy Department, Praram 9 Hospital, said: “Praram 9 Hospital is preparing to transition into a fully digital healthcare hospital, aiming to enhance services that meet the needs of patients in the digital age. This transformation involves the development of three key pillars for sustainability: people, processes, and technology. Moreover, the hospital has developed a comprehensive service system that places the service recipient at the center, with a focus on increasing efficiency throughout the entire process, from pre-service to during and after service. Praram 9 Hospital prioritizes the well-being of its people within the organization. We are committed to actively addressing any issues faced by our employees to ensure their happiness and satisfaction. We consistently prioritize the quality of life of our employees, recognizing that good mental health and improved overall well-being contribute to a positive and happy working environment. The hospital is dedicated to supporting employees facing urgent financial difficulties, providing them with effective solutions. This commitment led to our collaboration with Rabbit Cash, offering a supportive resource for our employees in need.”
Additionally, the Rabbit Cash Sustainability campaign has collaborated with renowned Thai street art artist, Khun Rukkit Satapornvajana, to create art aimed at inspiring working individuals through the media of BTS, transforming the train into a sustainable sky train with Block Stencil art, and modifying the Rabbit Sustainability character as well. In addition, the campaign has utilized online channels, showcasing the music video for the song “Hold Hands Together” by Sarah Salola, and the Exhibition Art Rabbit Cash X Rukkit, which can be experienced at the renowned dessert café “After You Dessert Café” at The Unicorn Phayathai building. This initiative aims to provide a special experience across all dimensions of integrated communication.
As part of the sustainability campaign, customers can join in exciting activities from May 10, 2024, to June 30, 2024, for a shot at winning wonderful prizes, including a one-year free-riding BTS card. Simply snap a photo with BTS’ Rabbit, the symbol of sustainability, at iconic locations like the SkyTrain, After You Cafe at the Unicorn Building, or the Rabbit Balloon at Victory Monument. Share your photos on Facebook using the hashtags #HeartOfSustainabilityStartsWithinYou and #RabbitCashSustainability and stay tuned for the chance to win a prize!
Companies interested in Rabbit Cash welfare loans and participating in activities can visit https://www.rabbitcash.co.th. Additional information from Rabbit Cash can be found on www.facebook.com/rabbitcash and LINE Official Rabbit Cash.
With our firm belief in ‘The Heart of Sustainability…Starting Within You,’…
